About B.TECH

History & Background

B.TECH was established in 1997 with three retail branches: the Mokattam branch, the Sayeda Zeinab branch, the Orabi branch in Mohandiseen, and the Maadi Grand Mall branch. By 2002, we had 23 operating branches, and in 2015 B.TECH opened its 63rd branch in the governorate of Alexandria, marking the 11th in that city, becoming the largest nationwide retailer for consumer electronics, household appliances, mobile and information technology products, serving our customers from Marina in the North Coast and Hurghada in the Red Sea to Luxor and Aswan in the South.

 B.TECH started its distribution operation in 2005, becoming the exclusive agent for several international brands like Ariston, Babyliss, Daewoo, and Craft. Now, B.TECH boasts a collection of brands including Meile, Braun, Magic, and as of June 2014, Apple.

With 2000+ employees, B.TECH stands as the largest specialized retail and trade network nationwide, bringing state-of-the-art household appliances, consumer electronics, mobile, and IT products and services to Egyptian customers everywhere.

In addition to the unparalleled chain of accessible, fully owned retail outlets, B.TECH offers its assistance to consumers in every governorate, city, and town in Egypt through a large network of dealers and service centers.

Mission & Vision

In our quest to become the regional leader in providing home technology to our customers, B.TECH vows to supply the most reliable and high-quality products, and provide the highest level of professionalism and service quality, enriching our customers’ lives and satisfying our stakeholders.

To our customers, we promise to:

  • Strive to understand, anticipate, and fulfill their needs, providing them with the highest level of service quality and professionalism
  • Offer only the most reliable and high-quality products, featuring state-of-the-art home technology and entertainment solutions to our customer at competitive prices and affordable payment schemes
  • Enrich our customers’ lives with innovative products which offer safety, reliability, convenience, and entertainment
  • Provide variety and value in our products to ensure our customer has the best choices to match his or her lifestyle and needs
  • Make our services available and accessible
  • Make our products affordable through prudent sourcing, competitive pricing, and convenient payment schemes.

To our employees, we promise to:

  • Provide a safe, fair, and healthy work environment
  • Invest in their training and professional development so that each employee can realize their own potential and fulfill their ambitions
  • Reward those who uphold our vision and values, such that they will share the fruits of our success.

To our business partners, we promise to:

  • Build and maintain a long-term partnership, characterized by equality and respect
  • Invest in the development of our mutual business
  • Help our partners achieve their own market and business objectives.

To our shareholders, we promise to:

  • Maintain our outstanding performance and achieve steady growth and profitability
  • Aim for excellence in everything we do
  • Maintain transparency and good governance. 

To our society, we promise to:

  • Contribute to the comprehensive development of our community
  • Care for the underprivileged
  • Protect our environment
  • Provide choice, opportunity, and mobility within our company.

To the future, we promise to:

  • Stay true to our core values and business vision
  • Nurture and develop our dreams
  • Pursue and manage opportunity with prudence, courage, and resolve
  • Continuously develop our capabilities
  • Tackle each task with passion, and live each day with gratefulness.

Our Values


Reliable and credible. We will uphold our reputation as a trustworthy and reliable partner. We believe that equality, honesty, transparency, and integrity are the pillars of success


Care, passion, and positivity. We love what we do and strive to help our stakeholders do what they want.


Highest standards. We strive to achieve excellence in everything we do, meet and exceed our stakeholders’ expectations, and continuously improve


Making the goals of our stakeholders possible at all costs.


Creating new solutions. Offer innovative products, services, and solutions to exceed our customers’ and stakeholders’ expectations.


Resourceful and effective. We strive to do everything better, faster, and in a more efficient manner to be the primary provider of modern-life needs and enrich our customers’ lives and satisfy our stakeholders.


Entertainment and enjoyment. We believe that our products, services, and business method should help our customers and employees enjoy life.


B.TECH has a nationwide distribution network consisting of more than 300 dealers, serving customers nationwide. B.TECH is maintains the development, effectiveness, and success of its dealers through a comprehensive Authorized Dealer Program.

This program includes:

  • Marketing support
  • Product and business training
  • Dealer upgrade initiatives
  • Trade incentive packages
  • Dealer and salesman incentive programs


What makes a good home? Love, care, warmth, and the comforts of modern technology, which helps our customers carry out their day-to-day housekeeping tasks more efficiently, allowing busy mums and dads spend more quality time with their loved ones.

B.TECH and its business partners deliver, install, and maintain our products everywhere in Egypt. Our friendly, well-trained staff will provide our customers with helpful and accurate information and honest advice to help our customers make informed purchases that suit their requirements and lifestyles.

Certificates & Awards

In 2003, B.TECH became the first non-European company as well as the first ever company in the retail field to earn the Certificate of Recognition for Excellence from the European Foundation for Quality Management (EFQM).

In our pursuit of excellence to maintain our earned position as the market leader, B.TECH adopts a ‘Total Quality Management Approach’ to command all aspects of our business conduct. The Total Quality Management approach helps us ensure that our business is run in the most professional manner possible to fulfill our commitments to our stakeholders